Top Saturday falls just eight days before the Christmas holiday this year – making it a potentially huge day for retailers. It’s predicted that more than 158 million consumers will be spending on this day, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That figure is the highest since NRF first started tracking this data in 2016, and approximately 10 mil more than last year’s expected number of Nice Saturday shoppers.
Since the particular last Saturday before Christmas happens to be on December 24th this season, which is Xmas Eve, Super Saturday drops one week prior, upon December 17th.
“Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones, ” said Matthew Shay, President plus CEO of NRF, the world’s largest retail trade association.
“With Super Sunday falling 8 days prior to Christmas, retailers are prepared to help shoppers fulfill their last-minute purchases that will make this vacation season memorable, ” stated Shay.
With shoppers saying that they’ve completed only 53% of their holiday buying thus far, Extremely Saturday has the potential to bring in significant sales as customers purchase the remainder of their own gifts.
Among the top gifts that will consumers possess purchased so far, 50% have bought clothing, 34% have bought toys, and 28% purchased gift cards to give this holiday season. And 28% plan to give experiential gifts such as tickets to a show, a gym membership, or spa services.
Retailers looking to capitalize on the influx associated with holiday shoppers are offering limited-time deals and incentives . Walmart’s ‘Save Big’ promotion on items throughout the store includes clothing, seasonal decor, among other categories. Target has deals upon kitchen appliances, toys, electronics, and video games. Macy’s One-Day Sale is back and ending on Sunday December 18th. Amazon is running a “Very Merry Deals” promotion from December 12th through December 21st, with new offers being added every day.
Associated with the 158. 5 million customers expected to be purchasing on Super Saturday, 28% plan in order to shop at brick-and-mortar stores only, while 27% plan to shop strictly online, and 46% plan to shop both online and in-person.
And consumers plan to continue shopping even after the particular Christmas holiday. “Strong shopping is expected after Christmas as vacation shoppers aim to take advantage of retailers’ sales plus promotions, ” said Phil Rist, Succeed Executive Vice President of Strategy. “In the 7 days following Xmas Day, we expect in order to see consumers maximize holiday sales and promotions, use gift credit cards and return or exchange unwanted presents. ”
NRF forecasts that the christmas, which they define as November 1st to Dec 31st, will outperform 2021 figures simply by 6% to 8% this particular year overall.