Manufacturers struggle to keep pace with vinyl record demand – theday. com

The arrival of the compact disc nearly killed off record albums, with vinyl pressing machines sold, scrapped and dismantled by major record labels.

Four decades later, with resuscitated record album sales producing double-digit annual growth, manufacturers are rapidly rebuilding an industry to keep pace with sales that reached $1 billion last year.

Dozens of record-pressing factories have been built to try to meet demand in North America — and it’s still not enough.

The industry “has found a new gear, and is accelerating at a new speed, ” said Mark Michaels, CEO and chairman of United Record Pressing, the nation’s largest record producer, in Nashville, Tennessee.

Demand for vinyl fabric records has been growing in double-digits for more than a decade plus mass merchandisers like Target were bolstering their selection of albums just as the particular pandemic provided a surprising jolt. With music tours canceled, and people stuck at home, music lovers began snapping up record albums at an even faster pace.

Record album sales revenue grew a whopping 61% within 2021 — and reached $1 billion for the first time since the particular 1980s — far outpacing growth rates for paid music subscriptions and streaming services like Spotify and Pandora, according to the Recording Industry Association associated with America.

Report albums nearly spun into oblivion with sales overtaken by cassettes before the small discs brushed both aside. Then came digital downloads and online piracy, Apple iPods and 99-cent downloads. Streaming services are now ubiquitous.

But nostalgic baby boomers who missed thumbing through record albums in their local record stores helped to fuel a vinyl resurgence that started about 15 years ago.

It coincided with the particular launch of Record Store Day to celebrate indie record stores, said Larry Jaffee, author of “Record Store Day: The Most Improbable Comeback of the 21st Century. ”

These days, though, it’s more than just boomers.

A younger generation is buying turntables and cds — and cassette tapes, too — and the new generation of artists like Adele, Ariana Grande and Harry Styles possess been moving to vinyl, Jaffee noted.

In Pittsburgh, taxi driver Jamila Grady is too young, at age 34, to remember the heyday of record stores.

But she finds records to be irresistible. She created wall art from some of the album covers from nearly 50 albums she’s bought since 2019, starting along with “Lemonade” by Beyoncé. She acknowledges it’s an indulgence since she already listens to music through Soundcloud, Apple Music and Pandora.

“For record players, there’s something so beautiful about taking the report, putting it on the player, and dropping the needle, ” she said.

Manufacturers had to start nearly from scratch.

The major labels shuttered their plants long ago, but new ones are coming online. Record makers launching over the particular last 10 to 15 years include Toronto-based Precision Record Pressing, Memphis Report Pressing, Cleveland’s Gotta Groove Records and Kansas’ Quality Record Pressing.

Jack White of White Stripes opened his own vinyl pressing plant, Third Man Pressing, in 2017 in Detroit, and pleaded with the major record labels to reopen manufacturing facilities.

There are now about 40 plants in the U. S. — most of them smaller operations — but challenges remain.

Nationwide, backlogs are six to eight months because of developing demand, and supply chain disruptions of raw materials, including vinyl polymers, have got caused problems, Michaels said.

It’s not easy to launch a brand new pressing plant because there are only a handful of companies — none within the U. S. — that make record-pressing machines. Those machines are backordered, as well.

People can debate the sound quality yet it comes down to an emotional reaction, not technical specifications, said Bob Ludwig, a multi-Grammy winner who created Gateway Mastering Studios within Portland, Maine.

A friend who listened to Ludwig’s remastered version of Queen’s “Night at the Opera” called it “stunning” and “electric. ”

“I love the vinyl experience. All of it. To me, there is an electrifying sound when I play records that We don’t feel from digital, ” said Mark Mazzetti, an independent A& R executive who worked for Sting, Janet Jackson plus others at A& M Records.

No one knows the ceiling with regard to record growth because associated with the constrained supply, stated Chris Brown, vice president for finance at Bull Moose Records, a record store chain in New England.

Brand new releases often fail to meet demand, and reorders take even longer, leaving little capacity for lesser-known eclectic albums, he said.

“Part of the particular fun of collecting records is being surprised, ” he said. “But midlevel stuff doesn’t get printed, or there’s a long wait. ”

People in the business are usually excited about the development, and it’s almost like “printing money” for manufactures as sales soar to new heights every year, said Bryan Ekus, president of Making Vinyl, the annual trade event for record producers.

Nobody knows how long the run will continue, so there’s a sense that “we should make hay while the sun shines, ” Ekus said.

In Nashville, United Record Pressing launched in 1949 and never stopped producing records. It’s currently in the particular midst of a $15 million expansion that will triple its capacity in the middle of next year.

Michaels can’t help but to wonder how long the double-digit growth can be sustained, but he said he’s optimistic about the future.

It’s both heartwarming and good for business to see high schoolers and young adults showing an interest in information, he said.

“I believe in music and I believe within the importance of songs in people’s lives. I don’t think that changes, ” he said.

Leave a Reply

Your email address will not be published. Required fields are marked *