A Cheshire business has received an amazing response from the public after issuing a ‘use us or lose us’ plea on Facebook.
The Electric Church is an independent record store and coffee shop based on Over Square in Winsford . The particular shop also makes its own food on the premises and sells to the public via delivery services.
Manager Jimi Coppack put out a heartfelt Facebook message on August 12 saying: “I’m utterly disheartened plus feel like I’m working against everything but… we still have the particular 25% sale still on all stock, your support is needed to avoid closure. ”
Jimi told CheshireLive: “When I put that post out the response from the public has been overwhelming. I know a lot of businesses are struggling, unfortunately, with how the economy is at the moment. Music is life, yet records are not a necessity – and that’s where we are.
“It’s been brilliant. We’ve had a really busy weekend. I’ve seen customers that have not been in for two and the half years, pre-pandemic.
“We know that people’s lifestyles change. Everything that’s been happening has obviously had an effect on everyone. People used to come away all the time.
“People who used to go to the High Street are probably spending more time at home shopping online.
“The Fb post made a huge difference. It’s been overwhelming and I am offering a 25% discount as well. The amount of people that refuse the low cost has moved me in order to tears, that’s really nice. ”
There’s another important side of the business, meaning it’s not just music fans buying records and CDs who visit.
Jimi explained: “The café goes nicely on days where we don’t have clients coming in for records, it is the particular café that will keeps all of us going. My wife designs our menu.
“The coffee is great. I am the coffee connoisseur myself. I drink espresso wherever We go. I actually usually say mine’s better, with no real ego. It’s simply good coffee.
“One of the good things about the shop will be people who aren’t that much into music will happily come into the particular shop and sit down for a hour or so, to just have a chat and a conversation and have something to eat. ”
This corner of Delamere Street could be called the hip quarter of Winsford as The Electric Church does put on occasional music events in the shop. Up the road is the Delamere Street Dog real ale bar, that also puts on music gigs.
Jimi admits he needs to get more in to online marketing as it seems he might possess saved the particular business with one simple Facebook article. “I’m very fortunate in order to have survived the lockdown, ” this individual added. “I’ll be doing more occasions in the future.
“Being completely honest, putting that will post out there, the reaction has already been amazing.
“I think I need to get straight down into the particular marketing part of it as well because I’ll be truthful, that’s not really my forte, I’m a bit associated with a dinosaur when this comes in order to social media.
“TikTok has also been recommended to me, plus probably which really good with regard to businesses. So I’ll look into that and hopefully we can make it work. ”