Adobe: Overall online prices dropped in July — but one category hits record YOY high – Chain Store Age

Consumers got some relief in This summer — at least online — as overall prices decreased after 25 straight months of inflation.

Online prices fallen 1% year-over-year and 2% month-over-month in July, according to the Adobe Digital Price Index.   Most (14 out of 18) associated with the categories tracked by Adobe saw month-over-month price decreases inside July. Electronics, apparel and toys drove down prices online, while food costs remained higher, with a record year-over-year high plus the largest increase of any group. Tools/home improvement, pet  products and non-prescription drugs  also saw online costs rise in July.   (See class listing at end associated with article. )

The decrease in Come july 1st came after prices increased 0. 3% year-over-year in June and 2% year-over-year in May. July is the first month where e-commerce entered deflation, Adobe noted.

Consumers spent $73. 7 billion online in July, down from $74. 1 billion dollars in June. On a year-over-year basis, however , e-commerce spend in July grew 20. 9%, with Prime Day driving record online sales for the retail industry overall

“Wavering consumer confidence and a pullback in spending, coupled with oversupply for some retailers, is driving prices down within major on the internet categories like electronics and apparel, ” said Patrick Brown, VP   of growth marketing and insights, Flag. “It provides a bit associated with relief for consumers, as the cost of food continues to rise both online plus in stores. ”

Electronics : Prices with regard to electronics, the largest category in web commerce with 18. 6% share of spend in 2021, fell sharply and decreased 9. 3% year-over-year in addition to 2% month-over-month.

Apparel : Prices were down 1% year-over-year and even 6. 3% month-over-month. It is the first notable year-over-year decrease for the particular category together with comes after 14 consecutive months where costs had risen consistently, reversing a predictable pattern regarding heavy discount periods.

Grocery : Food costs remained high with grocery prices rising 13. 4% year-over-year and 1. 4% month-over-month, a record year-over-year high and the largest increase of any category. Grocery costs have risen for 30 consecutive months, and it remains the only group to move in lockstep with the Consumer Price Index on a long-term basis.

Toys : Toy rates fell significantly, dropping 8. 2% year-over-year ( the largest drop for the class since December 2019) plus 2 . 9% month-over-month, a record year-over-year low for that category in the last 31 weeks. This is the 16 th   consecutive month of deflation for the particular category, after prices had risen 0. 2% year-over-year in March 2021.

•  Pet Products:   Prices were up 12. 6% year-over-year and 1. 7% month-over-month, a list year-over-year high for the type. This follows an 11. 3% year-over-year increase in June, in addition to a 9. 1% year-over-year increase within May.

Online inflation for pet products will be now in its 27th consecutive month, as pet ownership surged during the COVID-19 pandemic and demand for related goods remains high.

The Adobe DPI is modeled after typically the Consumer Price Index (CPI), published by the U. S. Bureau of Labor Statistics and even uses this Fisher Cost Index to track online price ranges. The Fisher Price Index uses quantities of matched products purchased in often the current period (month) and a previous time period (previous month) to calculate the price changes simply by category. Adobe’s analysis is usually weighted by simply the real quantities of the products bought in your two adjacent months.

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